Our ranking system is designed to give Huntsville homeowners an objective, data-driven view of local roofing companies. We pull data from multiple trusted platforms and combine them into one composite score out of 100 points.
Each factor produces a score between 0 and its weight. The eight weights total 100 points. The roofer with the highest composite score ranks #1.
Each company's average Google star rating is divided by the maximum possible (5.0), then multiplied by this category's weight.
Formula
(google_rating / 5) × 25
A roofer with a 4.8 rating scores (4.8 / 5) × 25 = 24.0 pts
We use a logarithmic scale so the first 100 reviews matter more than going from 900 to 1,000. The reference maximum is 1,798 reviews (the highest in our dataset). If missing, scores 0.
Formula
(log₁₀(review_count) / log₁₀(1798)) × 20
A roofer with 500 reviews scores (log₁₀ 500 / log₁₀ 1798) × 20 = 16.6 pts
Yelp provides independent feedback. If a company has no Yelp presence, we assign a neutral mid-point estimate of 50% (2.0 pts) instead of zero.
Formula
(yelp_rating / 5) × 4
A roofer with a 4.0 Yelp rating scores (4.0 / 5) × 4 = 3.2 pts
No Yelp page → 0.5 × 4 = 2.0 pts (neutral estimate)
This is a binary factor — the company either holds BBB accreditation or it doesn't. There is no partial credit.
Formula
Accredited = 15 pts, Not accredited = 0 pts
An accredited roofer receives the full 15.0 pts
Where available, we incorporate HomeAdvisor ratings. If a company has no HomeAdvisor profile, we assign a neutral mid-point estimate of 50% (5.0 pts).
Formula
(homeadvisor_rating / 5) × 10
A roofer with a 4.5 HomeAdvisor rating scores (4.5 / 5) × 10 = 9.0 pts
No HomeAdvisor page → 0.5 × 10 = 5.0 pts (neutral estimate)
Years in business are capped at 30 to keep the playing field level. A company operating for 30+ years earns the maximum. If missing, scores 0.
Formula
(min(years, 30) / 30) × 20
A roofer with 18 years scores (18 / 30) × 20 = 12.0 pts
We award a small authority bonus when we have manually verified the company's record on the Alabama Home Builders Licensure Board (HBLB) and captured a direct deep-link to their official licensee profile. Companies without a confirmed direct record score 0 — they may still be licensed, but we haven't verified the exact entity yet.
Formula
Verified direct HBLB record = 3 pts, otherwise 0 pts
A roofer with a confirmed Alabama HBLB licensee record receives the full 3.0 pts
Storm damage and active leaks can't wait. We track each company's published response posture: Emergency Ready (24/7 emergency tarping and dispatch — Soco, Coltus), Fast Response (same- or next-day callbacks — Fleming, Southern Industries), or Unconfirmed (no published response-time commitment yet).
Formula
Emergency Ready = 3 pts · Fast Response = 1.5 pts · Unconfirmed = 0 pts
A roofer flagged Emergency Ready receives the full 3.0 pts; Fast Response earns 1.5 pts
When a company doesn't have a presence on a particular platform (for example, no Yelp page), we assign a neutral mid-range estimate (50% of that category's weight) rather than a zero. This ensures companies aren't punished for factors outside their control. Our goal is to surface the best roofers based on real, verifiable data.